Feedback Here

fbook  tweeter  linkin YouTube
Global contents also translated in Chinese

Diesel Partners to develop sustainable denim strategy

Diesel, the Italian denim brand has partnered sustainability and communications consultancy company Eco-Age to create a strategy to identify areas in which the brand can give back to the community.

The plan is build upon four pillars that consider the health and safety of the planet and workers. Under the pillar ‘be the alternative,’ Diesel will invest in research and development to create low-impact materials and processes. ‘Stand for the planet’ reflects how the brand will work to reduce water usage and carbon emissions. ‘Celebrate individuality’ speaks to how Diesel will create a safer, more inclusive space for its workers and ‘promote integrity’ will provide transparency throughout the denim label’s supply chain.

Aside from launching upcycled denim capsule collections with Coca-Cola and Readymade last year, Diesel’s sustainability initiatives have been kept relatively quiet—especially for a brand that’s known for its bold marketing.

 
LATEST TOP NEWS
 


 
MOST POPULAR NEWS
VF Logo