Global lifestyle brand Guess, famous for its iconic ad campaigns and trendsetting denim, has partnered Cotton Incorporated's Blue Jeans Go Green denim program by launching a Fall Denim recycling campaign at over 160 Guess stores across the US and Canada. The campaign will be on till October 1. The Blue Jeans Go Green denim recycling program has been helping communities in need across countries since 2006 by giving recycled denim new life and converting it to UltraTouch denim insulation.
Backed by the company's wide chain in-store, digital and online marketing campaign, it has been Guess mission to encourage men and women to recycle their denim at any local Guess store between August 16 and October 1 and in exchange receive a key chain with an offer card for 30 per cent off a new pair of regular-priced Guess denim purchased in-store or online.
The company will promote the Guess denim recycling program with the Blue Jeans Go Green to customers and the community with messaging in store windows, in-store signage and events in partnership with People StyleWatch, email and mobile marketing and social media posts that invite shoppers to help communities in need by simply recycling any piece of Guess or non-Guess denim.
