As the global textile market approaches a projected $1 trillion valuation by 2030, the sector is witnessing a decisive shift toward specialized contract environments. Leading this transformation, Messe Frankfurt has announced a landmark partnership with Strive Exhibitions to co-locate Hospitality Interiors Europe (HINT) alongside Heimtextil 2027. This alliance integrates high-end design concepts with technical textile innovation, addressing a hospitality segment currently expanding at a 6.18 per cent CAGR. By 2027, the collaboration will provide a dedicated hall for decision-makers across resorts, wellness, and care facilities, effectively merging material science with experiential architecture.
Synergy in high-end design systems
The partnership moves beyond traditional trade frameworks by creating a curated ecosystem for the luxury contract business. In an era where 84 per cent of hospitality leaders identify textiles as primary drivers of guest satisfaction, the co-location offers architects and developers direct access to performance-driven fabrics and circular materials. Olaf Schmidt, Vice President Textiles & Textile Technologies, Messe Frankfurt, emphasizes, this shared space for innovation will unlock new value streams. For the global textile industry, which is increasingly navigating the EU’s Carbon Border Adjustment Mechanism (CBAM), this platform serves as a vital proving ground for sustainable and smart textile integration.
The 2026 engagement roadmap
A strategic precursor to the full 2027 launch, Heimtextil 2026, to be held from January 13–16, 2026 will feature an exclusive HINT Lounge in Hall 3.1. This early-access hub is designed to facilitate networking between manufacturers and designers before the official parallel staging. Toby Walters, CEO, Strive Exhibitions, notes, HINT will become the global meeting place for a community spanning hotels to extended stay markets. With Messe Frankfurt reporting record socio-economic impacts of €3.7 billion annually, this expansion into high-growth hospitality niches is set to redefine the competitive landscape of the international textile trade.
As the world’s largest trade fair organizer with its own grounds, Messe Frankfurt operates over 50 textile fairs worldwide. Its flagship brand, Heimtextil, serves key markets in Europe, Asia, and the Americas, driving the ‘Texpertise’ global network.
The group maintains a robust profitable course, projecting sales over €766 million for the current fiscal year. Strategically, it is focusing on AI-driven design and circular economy frameworks to sustain its 800-year legacy of connecting global markets.
