Miss Sixty is working to strengthen its presence in Europe. The brand’s most important retail market is Italy, followed by the UK with two monobrand stores and Russia with five direct franchising stores. For wholesale revenues, Russia is the most important market, followed by Greece, Portugal and East Europe. The brand has registered significant progress in Spain and Russia. It operates through nine monobrand stores (including outlets) in Europe. It also operates through a total of 165 multi brand stores–50 in Greece, 46 in Spain, 37 in Portugal and 12 in Russia. The Milan flagship is the hub of its international e-commerce for its omnichannel distribution and from where all pieces are shipped. The company is always very active in looking for new partners for increasing visibility and distribution of its products through multibrand online shop-in-shops. E-commerce, where the brand has been operating since August 2018, is registering a 132 per cent growth.

The plan is to increase wholesale distribution in Germany and operate via wholesale in the UK. Expansion in Spain and Italy has begun. Every year it launches some special capsule. Among the capsules planned are with Emoji and Buff Monster, iconic images of Marilyn Monroe and a special collaboration with US artist Wrdsmth.