Making a grand return to Pitti Uomo in Florence on Tuesday, June 17, American designer-entrepreneur Tommy Hilfiger transformed the historic Palazzo Portinari Salviati into the ‘Hilfiger Social Club’ to unveil his new men's line, ‘New York,’ set to debut with the Spring/Summer 2026 collection.
A lively affair, the launch event featured loud music, a steady flow of spritz and whiskey, and a throng of influencers and actors, including Lucien Laviscount.
Restructuring its men's offerings, the brand introduced this more upscale line to complement its sportier collections and Tommy Jeans. The new aesthetic emphasizes soft tailoring, a departure from the previously discontinued Tailored Line.
Designed to be both dressy and sophisticated, yet inherently relaxed, the New York collection revisits classic Tommy Hilfiger pieces while re-establishing a connection to the brand's origins. A distinctive dark blue label, referencing the original 1985 lion crest, marks this new range. The collection is built around timeless preppy essentials: the navy-blue blazer, the button-down shirt, the trench coat, and the chino.
With a strong emphasis on quality, the brand reimagines key pieces in luxurious fabrics and feature soft, subtly structured cuts designed to suit modern life. Suits are crafted from cotton twill by Italian weaver Tessuti Di Sondrio or other esteemed ‘Made in Italy’ names like Lardini. The 19-look collection draws inspiration from modern American style, but with a more relaxed approach. Through this collection, the brand aims to adopt a new approach to informal dressing, characterized by impeccable, crafted silhouettes that are elegant and easy to wear, bringing cool elegance to everyday life.
Men are currently moving towards something more refined, without losing the feeling of dressing with ease and pleasure, notes Hilfiger. This collection reflects that spirit through its light and comfortable materials. The collection uses technical and stretch fabrics and lots of knitwear, he adds.
