Following the successful launch of circular products at Target, Wrangler has achieved a new milestone in textile-to-textile recycling by launched its Wrangler x Accelerating Circularity jeans range at Walmart.

This launch is a part of Accelerating Circularity’s US-based tests where 23 tons each of post-consumer and post-industrial cotton were successfully recycled. The project involved working with key supply chain partners to transform used textiles into new products.

The Wrangler x Accelerating Circularity jeans range contains 26 per cent recycled cotton (50 per cent post-consumer, 50 per cent post-industrial), along with virgin cotton and elastane for stretch, setting a new standard for post-consumer recycled content in commercially available denim.

This project was executed through teamwork across the textile supply chain trial members, including collection by Bank & Vogue (post-consumer) and Martex (post-industrial); mechanical recycling by Giotex & Estopas; yarn production by Parkdale; and fabric production by Cone Denim.

Karla Magruder, Founder, Accelerating Circularity, says, by working together across the supply chain, the initiative has demonstrated the importance of used textiles as a practical source material for new products on a large scale.

With this release, Wrangler joins a growing list of brands bringing circular products to market through Accelerating Circularity’s trials. As the initiative moves forward, the focus remains on increasing impact, including the next major goal: recycling 325 tons of used textiles as part of Accelerating Circularity’s Clinton Global Initiative Commitment to Action.