The king of denim, Adriano Goldschmied is sharing his denim expertise with a new project. The denim guru is partnering ‘An Original Penguin’ by Munsingwear for Fall ’18 that will combine Goldschmied’s denim know-how with the brand’s youthful aesthetic. Goldschmied has a wide range of projects. The designer led the re-launch of Edwin Jeans‘ North American reboot in 2017. The king of denim also partnered with Lenzing last year to design a 15-piece collection that showcases Refibra.
Goldschmied has announced, “We are very pleased to partner with Perry Ellis International and believe our inspirations will complement Original Penguin, with its iconic American sportswear and contemporary fashion appeal, adding to the premium menswear apparel market.”
Owned by Perry Ellis International Inc, Original Penguin is best known for reworking its archive of mid-century classics with seasonal updates to reflect a modern lifestyle. The collaboration permits the brand to tap into the on-going demand for denim in menswear. Oscar Feldenkreis, Perry Ellis International CEO and President exults, “With the resurgence of denim as a trend, our timely partnership with Adriano Goldschmied is truly exciting.
This collaboration will invigorate the brand with the combination of our enduring style with Adriano’s innovation, unique washes and imaginative designs. We anticipate a collection that is perfect for the brand’s style-savvy consumer that appreciates its heritage.” The collection will be targeted to premium department stores and will be sold on the brand’s company stores and website.