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Apparel Group inks franchise agreement with Sandbox VR


In a groundbreaking move, leading fashion and lifestyle player, Apparel Group has inked a franchise agreement with premium located based virtual reality experiences provider, Sandbox VR.

The partnership will kick off with 25 locations across the Middle East. The foundation for this collaboration is laid by Apparel Group’s extensive reach spanning over 85 brands and more than 2,200 stores in 14 countries.

This alliance follows Sandbox VR’s recent accolade, being named to Fast Company’s prestigious list of the World’s Most Innovative Companies of 2024. Ranked second in the Augmented and Virtual Reality category, Sandbox VR is celebrated for delivering fully immersive virtual reality experiences to a global audience.

Neeraj Teckchandani, CEO, Apparel Group, says, more than just capacity expansion, this collaboration focuses on crafting groundbreaking experiences that blend technology and entertainment. Together, the two companies aim to set new benchmarks in the retail and entertainment industries.


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