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Archroma, WWF Pakistan pledge to work for sustainable water conservation

Archroma, a global leader in colour and specialty chemicals, says it has signed a MoU with the World Wide Fund for Nature (WWF, Pakistan). The MoU paves the way for formal cooperation between the two institutions in Pakistan, leading to projects mainly related to water conservation in the textile industry there.

The MoU will build strong ties between Archroma and WWF Pakistan’s initiatives in promoting sustainable practices within the textile industry using Archroma’s technical expertise toward zero liquid discharge, software simulations in production lines and the Archroma ONE WAY Process Simulator tool, together with research methodologies in reducing water consumption and re-using water. Both institutions will jointly strive to raise awareness amongst the textile sector through training programs by introducing new process models with a futuristic approach

Mujtaba Rahim, CEO, Archroma Pakistan says Archroma they strongly believe water conservation is the key to the sustainability of our industry. “We believe in continuous improvement, and through this important initiative, we are confident to improve upon the depleting water reserves, especially in Sindh. Water conservation by recycling and reuse will definitely save fresh-water reservoirs. The technical expertise of our team and enthusiasm of WWF Pakistan in conserving natural resources is an ideal partnership and we look forward to working on many projects in the future,” he added.