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Archroma's solutions for Colour, Performance and Sustainability enhancement

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Archroma, a global leader in color and specialty chemicals, is hosting everyday daily “Innovation Sessions” at ITMA 2015, presented by its textile experts, solutions that combine performance, cost optimization and responsible textile production, under the motto-Color enhanced. Performance enhanced. Sustainability enhanced.

 

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Archroma that has 60 per cent of its business coming from textiles is committed for better solutions to offer to industry and brands. Talking about sustainability, BeatePluckhan, Head of Sales Europe/Africa “ Honestly speaking, I don’t think the awareness or quest for sustainability is any region specific, we have equal business spread all across the world in Asia, Americas and EMEA region( European, Middle East and Africa) and we feel that in all the regions sustainability and performance solutions are the need of the hour and future of textiles is more into functional and technical innovations”.

For colour enhancement, It is highlightinghere on two new ground-breaking solutionsat ITMA 2015,EarthColors and Inkpresso. EarthColors is a new range of dyes created from agricultural waste like almond shells, saw palmetto, rosemary leaves, etc. They can be used to provide rich red, brown and green colors to denim and casualwear, whereas Inkpresso, together with a Swiss technology provider,Archromahas introduced for the very first time a pioneering system that will mark a turnaround in the textile digital printing market. Inkpresso claims to change the way inks are supplied to digital printers.

For performance enhancement, Archroma is offering a constant flow of eco-advanced and innovative new process and functional chemicals, aiming at providing solutions that combine performance, safety and low impact on resources,Archroma regularly partners with innovation-driven players such as Schoeller, Sanitized and Cotton Incorporated, to offer textile producers, brands and retailers the latest and best available technologies.

Sustainability enhancement another significant area where brand owners and retailers around the world are taking action to evaluate the environmental impact of textile treatment, dyeing and finishing processes in response to consumer concerns. It is no longer sufficient merely to comply with relevant regulations, Archroma engages itself in favor of a more sustainable textile industry.

SmartRepel Hydro and Zero add on are the other two solutions towards achieving the same goals.

Archroma, brings these solutions on the back of its decades of experience in formulation and technical know-how in dyestuff and pigments. With the recent acquisition of BASF chemicals textile business and 49% of M. Dohmen, Archroma is gaining further strength in particular in the area of printing and automotive.

www.archroma.com

 
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