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Australian fashion brand Willow shuts down as it fails to find buyer

Willow, the once dominant but troubled Australian fashion label, is to wind up by end of September. Giving this information, the company’s website says its online store would not trade after August 29 while its four physical stores in Melbourne and Sydney would down shutters on September 30. In its hey days, the label was reportedly worth $20 million and had 20 physical stores nationwide.

After a strategic review of its brands that also include JAG, Sportscraft and Saba, the Apparel Group had announced that Willow was for up for sale, last April. But nothing transpired. The brand, which became famous for its directional tailoring, was launched under Kit Willow Podgornik in 2003. But after a majority takeover in 2011 by the Apparel Group, things went sour between the company and the founder. Later, Podgornik left the brand in 2013.

Since, Podgornik started her own ethical fashion label, KitX which is also stocked at David Jones and is celebrated as one of the store's latest success stories, if its billing at the recent spring launch is any indication. The label is also a personal favourite of David Jones ambassador Jesinta Campbell, who recently posted a photo on Instagram of herself wearing a KitX shirt.

 
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