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Bestseller brands to design official collectionsfor Danish athletes at Paris 2024 Games


For the fifth consecutive time, Bestseller brands, Jack & Jones and Vero Moda have collaborated with the Olympic and Paralympic athletes to design and deliver the official collection for the Danish athletes at the Paris 2024 Games. For the opening ceremonies, Danish athletes will wear red and white hues reminiscent of the Danish flag as they move through the heart of Paris.

The collection for the female athletes is been designed by Vero Moda while the male athletes’ collection will be designed by Jack & Jones. Paralympic gold medalist taekwondo fighter Lisa Kjær, who provided input during the creation of the collection, highlights the complementing beige and blue colors used in the collection alongside the traditional red and white.

The collection includes everything from sweatsuits and suits to bucket hats and sunglasses. Bettina Holst, Buying & Design Director, Vero Moda, explains, the design of the collection combines the red of the Danish flag and the blue of the sea with Parisian elements to honor the host city. It incorporates a touch a fashion with a Parisian influence, evolving from a casual collection in Beijing 2008 to a sports and fashion collection for Paris 2024, she notes. The collection meets the athletes' specific conditions and requirements, adds Anders Gam, Brand Director.


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