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Bombay Thread Works: Innovating with new threads for increased productivity

Bombay Thread Works is a thread manufacturing company operating for the last 30 years. “In the past, we manufactured spun polyester and now we are into embroidery yarn. Embroidery yarns are a new thing for us. We supply to big houses such as Vardhman and Oswal,” says Vishesh. Talking about new innovations Vishesh says, “We are focusing on embroidery yarns. These are usually silk threads but we have come up with a new innovation in embroidery yarns. The threads we make are called smart silk threads. It is a replacement for silk threads and is 40 per cent cheaper and increases productivity. Productivty is measured by breakage of yarns during production. For example, silk threads are most likely to break 200 to 250 times if the machine runs for 24 hours, whereas breakage ratio for smart silk threads is less than 10 in the same time period. It also helps clearer and crisp embroidery unlike normal thread.”

About competition and fake products, Vishesh says they educate people about the difference. “People’s perception are different area-wise e.g. In Delhi, people don’t switch to anything quickly, they are okay with what they are using for long. Secondly, the market is price sensitive. So they grab anything that is cheap, we try to maintain a balance by being cost effective.”

The firm conducts door to door marketing, makes people aware using all possible resources. “We also supply to Orient, Richa and Shahi Exports. We are dealing in the domestic market and also supply to exporters.”

As for challenges faced, “The biggest challenge is to educate people. That’s why we take part platforms like GTE. This is our second time, last time we were not prominent but this time we tried to ensure we have a better stall and placement.”