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Cambodia’s MEDC trains students to tap global market

The Modern Ethnic Design Center (MEDC) in Cambodia has been teaching students how to tap into the international market, blending Khmer and European design. Throughout the last year, 14 Cambodian students have spent time learning to adapt traditional Cambodian fabrics and patterns for the European market, employ sustainable production practices and work with local suppliers.

About half the students had been working in garment or textile industry already. They are shown how to simplify patterns so they appeal to the foreigner. They incorporate patterns inspired by Angkor Wat and dragon scales into modern products.

The MEDC also helps students adjust their products to fit their target market. Since naturally dyed fabrics are often above the local price range, they are encouraged to tailor their collections for 25- to 45-year-old foreigners. Some of them in future hope to bring their designs to the US by selling on Amazon.

Students are also given advice on how to capitalize on a growing international demand for unique, sustainably sourced products. MEDC focuses on using traditional Cambodian weaving methods of silk and cotton, as well as patterns such as ikat (a dyeing technique), in the loose fitting, casual chic styles preferred in Europe at the moment.

 
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