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China: Topbi upbeat after scrapping of one-child policy

China-focused apparel company Topbi International Holdings declared a positive business outlook for the rest of this year, saying it might benefit from Beijing’s new population policy. The company offers clothes and accessories for toddlers and children aged one to 16, catering largely from the middle-class. As of last January, China scrapped its controversial one-child policy allowing married couples to have two children. Encouraged by the policy, the company is optimistic about sales performance in the second half of this year.

The company is also closely watching structural changes in the market such as online platform transactions, a fast-growing sector. In the first half of this year, Topbi had almost 1,431 outlets in China, up from 1,401 last year. The company will opened more concept stores that would allow it to interact with customers in to increase brand recognition. Established in 2002, Topbi is one of the top 10 domestic apparel brands in China.

 
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