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Chinese lingerie market thrives despite COVID-19


As per a Jing Daily report, the lingerie market in China is thriving despite the COVID-19 pandemic, and analysts predict it to grow by a significant CAGR by 2025.

CBNData’s Underwear Industry Trends Research estimates the market to have occupied 60 per cent share of the Chinese underwear market in 2019.

Smart retailers are capitalizing on the opportunities presented by the stay-at-home economy, which prioritizes comfort and health to the detriment of sexy intimates.

Global brands are mitigating risks by entering into partnerships with distributors and management companies like Privet.

Privet offers B2B professional communications services to the operation of mono-brand and multi-brand stores. Since its founding in 2014, it has serviced more than 50 global lingerie brands, offering them personalized marketing solutions and assisting their China market entry strategies.

Working in omnichannel accelerations, Privet has partnered exclusively with brands like Aubade, Chantelle, and Eberjey. It has the best conversion rate, says its founder.