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Coloreel sells four units to US distribution partner

  

Swedish innovation brand Coloreel has expanded its business by selling four units to new US distribution partner, ZSK Machines, a division of Notcina Corporation. Sven Öquist, VP Sales, Coloreel Group AB says, this move will enable the company to grow its business in the US. The brand uses its technology to both preserve the craftsmanship of embroidery and take embroidery to the next level.

This enables the brand to access previously complicated designs. Using only a single thread and needle helps it improve s quality and efficiency, enabling immediate start up and faster delivery. Coloreel is also a protagonist of sustainable production. By coloring a single reel of thread, the brand ensures there is no wastewater, hence no water pollution. It also minimizes thread waste and microfiber pollution.

Notcina Corporation is one of the oldest and most respected entities in the industry, started in 1955 by the same family who operates the company today. Three generations ago, the commitment to the sewing & embroidery trade began in Saint Louis, MO, and has since evolved as the industry has evolved. This commitment continues with providing ZSK embroidery machines to the US market.

 
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