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Denim and much more at Pitti Immagine Uomo this January

Candiani Denim, the greenest mill in the blue world, and Denham, one of the most important jeanswear brands in the world, celebrate their respective anniversaries in Florence Pitti Immagine Uomo. Candiani Denim, launched in 1938 in Robecchetto with Induno in the Park of Ticino, and Denham, launched in 2008 in Amsterdam thanks to the great talent of Jason Denham, will be the protagonists of Pitti Immagine Uomo .

The celebrations of their anniversaries will last a whole year but Florence will inaugurate them with special presentations and exclusive events. For the occasion Candiani Denim has created the Cimosa d'Oro, a canvas dedicated to two iconic models of Denham, the Razor and the Monroe. Thanks to the use of its historic shuttle looms, the most heritage production of Italian manufacture, Candiani Denim has been able to supply, in a limited edition, the canvas for these special jeans that have a gilt selvedge and which, after the Florentine presentation, will be sold by Denham worldwide and that will allow some denim fans to visit the Italian weaving during the year.

Denham will present the collectible book "A Decade of Denham" simultaneously with a photographic history of the brand from birth to the present day, a long and special journey within the manufacture of jeans. "The book A Decade of DENHAM is the best and wonderful tribute to our anniversary," says Jason Denham. "A collectible book that explores the spirit of our brand: people, values and ethos that make us unique. We have completed the narration with pages and pages of extraordinary images, glossy photos of denim, stores and scissors that will amaze you ". The meeting between Candiani Denim and Denham is a demonstration of how the industry of excellence and the creativity of a brand, together, can make the history of fashion, telling quality, passion and ethics.