Denim brand Diesel has launched a new logo ‘The Big D’ with an aim to position itself as a premium lifestyle denim brand. The new D logo will now be seen across all categories as the new branding of Diesel.
The brand is shifting gears and moving towards being an alternative to luxe denim brands and has launched the SS'22 collection which includes footwear, clothing, and accessories.
Diesel retails in India through a joint venture partnership with Reliance Brands Limited. Diesel has 12 stores in India and also sells online through its website and e-commerce platforms like Ajio and Tata cliqLuxe.