Denim Première Vision is changing its location, positioning, dates and managing team. The show recently announced its May 23-24, 2018 edition will take place in Paris’ Parc Floral and the following edition will take place at a new location: In London, at Old Truman Brewery, near Shoreditch in the very heart of East London, in the fashion, art and culture district. The winter edition will also have new dates from December 5-6, 2018.
From now on, Denim Première Vision will be organised alternately in Paris and in a European city with a strong fashion influence. The idea is to encourage closeness with fashion and design markets while presenting the sector with new sources of inspiration. The show will also reorganise its areas and present collections and products in a new, more efficient and contemporary scene to inspire visitors. Fashion tools have been redesigned and will be more instructive. Denim trends area and seminars will offer inspirations, analysis and guidance on the season's trends.
The show’s team is being spruced up: Guglielmo Olearo, international exhibitions director for Première Vision, is also taking over the management of Denim Première Vision. He is replacing Chantal Malingrey, a member of the board who, along with her role as marketing and development director for Première Vision and director of special events will now become the director of the pre-collections show, Blossom Première Vision.
Fabio Adami Dalla Val the show manager says, “The denim market is evolving fast and this show is evolving with it. For this reason we decided it is time it takes place in different cities that could be inspiring for insiders, according to always new trends influencing the denim and fashion markets. We also chose to move the show’s dates forward as is the case of end of May and beginning of December. By those dates on the one side, the supply chain can be ready and present their new full collections, and, on the other side, brands and retailers can place orders and make final adjustments to their collections’ pre- production, according to real market feedback,” he added.