The Belgian division of the multinational group Easyfairs – specialised in organising events and managing exhibition halls and congress centres – has taken over the event activities of the non-profit association Textirama. Textirama promotes the textile sector in Belgium and following this move, Easyfairs Belgium adds four fairs and a conference to its portfolio— the majority of which are in the professional sector of interior textiles:
Intirio, MoOD, Indigo Home Edition and the Intirio Conference have, in the meantime, become established concepts in the Belgian interior and textile sector. The Goed Gevoel Ladies Fair, an experience event for women and a cooperation with De Persgroep’s magazine, entitled Goed Gevoel, is also being transferred as part of the deal. With the acquisition by Easyfairs, the organisation of these events remains assured and the promotion of the sector is guaranteed.
Dirk Oosterlinck, Head, Easyfairs Events Belgium avers, “We believe in the power and the potential of the Textirama fairs and conference. This will benefit the entire textile sector in Belgium.”
The members of the Textirama Advisory Board will also continue to play an advisory role within this new business unit. “With these fairs in the B2B interior and decoration sector and the Goed Gevoel Ladies Fair in the B2C segment, we are adding a new and important business unit to our portfolio, one that enables us to develop new synergies with our existing fairs,” Oosterlinck added. The general manager of Textirama, Patrick Geysels and his team will lead and further develop the new B2B business unit ‘Textiles, Interior & Design’.
Patrick exults, “We are looking for continuity and professionalism within a rapidly changing fair landscape. In an organisation like Easyfairs we find the increase in scale that we deem necessary to be able to keep on growing.”