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FESPA Africa to showcase the latest trends

FESPA Africa and Sign Africa 2016 will take place from 7-9 September at Gallagher Convention Centre, will feature educational content and a variety of exhibitors showcasing the latest industry trends and new products geared at helping visitors expand their businesses.

The event attracts a high quality audience who want to take advantage of the signage and printing industry growth in Africa.There is an increased focus on Sub-Saharan Africa this year, with FESPA Africa hiring a dedicated marketing person and launching a strategic marketing plan to target this region, such as the FESPA Africa Forums hosted in Nigeria and Kenya.

The objective of the forums is bringing together industry professionals from the digital wide format printing and signage sectors to discuss the future of the market, upcoming trends and new opportunities.

According to the research from Whitehouse & Associates, the printing industry's growth and consumption indicates that the industry in Sub-Saharan Africa has grown extremely quickly over the last decade or so.

The research reveals that global exports to Sub-Saharan Africa of these products stood at R9bn (US$681m) in 2000, when the first ‘green shoots’ of Africa’s economic and political change began to become evident.

FESPA Africa will be co-located with Sign Africa, Africa Print and Africa LED.