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Green showroom and Ethical Fashion Show to be merged

Green fairs Green showroom and Ethical Fashion Show Berlin will be merged under the name Neonyt. A global hub for sustainable fashion and sustainable innovations will be created.

Neonyt is derived from the ancient Greek word neo for new and the Swedish word nyt for new.

With Neonyt, the organizers are launching a global hub that brings together visionary industry experts who are creating a broad stage for a sustainable lifestyle and consistently thinking of the fashion industry for the future.

This new orientation also has consequences in terms of content. The brand portfolio will be made more progressive. The criteria catalog for sustainability continues to form the basis, but in addition the fashion level of the trade fair will be significantly increased and brands in the exhibitor area have to be not only sustainable but above all stylish and trendy.

The organizers are currently working on a criteria catalog that can be a yardstick for the degree of fashion.

The segmentation (Moderncasual, Craft, Urbanvibe and Greenshowroom as an area for a higher quality segment) will be retained and supplemented with new product areas such as Beauty.

Cooperation with bloggers and influencers is also to be expanded further.

Fashion shows will take place under the umbrella of the Mercedes Benz Fashion Week at the E-Werk.

 

 
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