Guess held on to its top spot in the Lyst Index for Q1, while Nike jumped nine places joining the top 10 in second spot. And Dior joined the index for the first time at number three with Louis Vuitton at number seven.
Balenciaga and Moncler declined by two spots, while Prada and Bottega Veneta slipped one spot each, Saint Laurent dropped three places and one-time index leader Off-white down six.
The ranking comes from the millions of searches made via Lyst and other data, and with online shopping being key in Q1 due to further lockdowns internationally, it’s an even better reflection of what luxury shoppers are thinking and doing than usual.
Gucci saw strong demand from online shoppers, and was able to create brand moments which resonate with digital audiences. Nike in second place was buoyed partly by seasonal demand for fitness wear, but also by newsworthy moments, such as the launch of its first hands-free shoes. The Go FlyEase racer found broad appeal and was among the Lyst Index’s hottest products.