From January 2022 to September 2022 India’s exports of children’s wear increased by 16 per cent.

The US has a 36 per cent share in India’s export values in the category, followed by UK (15 per cent), UAE (six per cent), Germany (four per cent) and France (four per cent).

Clothing worn by children up 14 years is referred to as children’s wear. These garments are often composed of high-quality materials that provide comfort and breathability, and come in a wide range of colours and textures.

The children’s apparel market in India is growing at five percent a year.The market is primarily driven by the rising number of nuclear and double-income households in India. Strong economic growth in recent years and increasing purchasing power, along with the changing spending patterns of parents with an increasing inclination toward providing their children with enhanced comfort and convenience, is boosting the sales of branded and high-quality children’s apparel.

Additionally, children in the urban and semi-urban settings of the country are now being exposed to mass media, which has accelerated their active participation in purchase decisions. Along with this, several players are focusing on effective promotional strategies and modes of advertisements to gain prominence among their target consumers.