Invista has launched a new Lycra Free F!t technology. The new material lends greater comfort to denim and woven fabrics while allowing apparel to maintain its shape without the potential loss of recovery more common in softer stretchy material. What makes this technology unique is that it combines two opposing concepts—soft stretch and excellent shape retention.

When creating Lycra Free F!t, Invista implemented its patented and patent-pending technologies in yarn, textile processing and fabric structure. Using Lycra Dual FX yarn, the fabrics are manufactured through Lycra Free F!t technology, which includes materials treated with Invista’s proprietary formula, and are woven according to the company’s specific processes.

Last year Invista conducted an extensive consumer research project across five countries and found the main issue with stretch jeans was how they lost their shape as people moved throughout their daily activities. Invista encourages consumers to look for styles with Lycra dual FX technology.

Invista’s Cool Max Natural Touch technology blends two types of Cool Max fiber with cotton and Lycra, which remains cool and yields a soft hand. With leading brands including Lycra, Coolmax and Cordura, Invista is one of the world’s largest integrated producers of chemical intermediates, polymers and fiber. The company’s technologies for nylon, spandex and polyester are used to produce clothing, carpet, air bags and other everyday products.