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Japanese trade show IFF Magic Japan starts on April 26

IFF Magic Japan will be held from April 26 to 28, 2017 at the Tokyo Big Sight exhibition center. Around 700 exhibitors are expected, including men’s and women’s brands. Buyers and retailers from 30 countries will attend, representing Bloomingdale’s, 10 Corso Como, Anthropologie and more. IFF Magic Japan is a show with style, energy and professionalism. It is a partnership between Magic, the world’s largest fashion expo, and JFW-IFF, the longest running fashion exhibition in Japan.

The trade show will host seminars about digitalization, design and business in fashion. IFF Magic Japan will serve as a high-profile showcase for top Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as a valuable opportunity for international brands and suppliers to access the lucrative Japanese market. The inaugural IFF Magic Japan show was held in April 2016 and is held twice a year in the spring and fall seasons.

Japan is considered to be the third largest fashion market in the world after the US and the EU. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world. IFF Magic Japan will be the first time that Japan hosts a truly international trade fair for the fashion industries.

 
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