Jeanologia has launched its first Road to Mission Zero collection in partnership with Cone Denim. The collection showcases authentic, sustainable options from fabric to finish. The collection will launch at the upcoming Kingspins 24 show.

Cone Denim Mills and Jeanologia will present the first Road to Mission Zero collection, on the Earth Day at Kingpins24, a collection where heritage, sustainability and innovation are present from the fabric to the finish.

The collection has been developed across a full range of sustainable finishes, with a wide scale of wash levels, nice high and lows done with atmospheric finishing and keeping the authenticity of the traditional stone washed look. By integrating Jeanologia technologies and using them as part of the denim eco-system, we can eliminate highly inefficient and hazardous practices and create amazing denim and jeans without sacrificing denim’s authentic look and iconic soul.

Since 1994 Jeanologia’s mission has been to create an ethical, sustainable, and eco-efficient industry through its disruptive technology and know-how. Their laser, G2 ozone, e-flow, Smart Boxes and H2Zero, have revolutionized the textile industry. The company offers infinite design and garment finishing possibilities while saving water, energy, and chemicals, eliminating discharge and toxic emissions. Over 35 per cent of its 5 billion jeans produced worldwide every year are made with their technologies, and the biggest market brands place their trust in Jeanologia, using technology developed by the company.