UK-based department store chain John Lewis plans to expand its online fashion offerings over the next year. The company aims to add over 100 fashion brands on its website. It will add 40 new brands in the next six months including plus-size lingerie brand Oola and menswear labels Raging Bull and Spoke London. It will also offer other affordable brands, including Crew Clothing, Dorina Lingerie, Lands’ End, Knowledge Cotton Apparel, Dedicated and Lefrik.
The retailer has also strengthened its online offering under its digital-first transformation strategy. Last year, the retailer had announced plans to ‘transform’ 60 per cent to 70 per cent of its business online by 2025.
Last year, it announced plans to add 30 third party brands to its platform by the end of this year.The brands would include clothing brands FatFace and Calvin Klein, sportswear brand Fila and accessory brand Longchamp.
