Hardwick Clothes, America’s oldest Made in USA tailored clothing maker, has named Ken Hoffman, former CEO of Hart Schaffner Marx, as their new Chairman. The move reunites Hoffman and Hardwick CEO Bruce Bellusci, who spent 30 years together building Hart Schaffner Marx’s brand presence. Bruce Bellusci exults, “Ken’s presence and reputation within this industry are without parallel. His insight, instincts and leadership will help Hardwick accelerate along the course we set four years ago to increase our share of the growing tailored clothing market in a meaningful, sustainable way.” Hoffman takes over from Hardwick’s owner, W Allan Jones, who has presided over the company’s rebuild and rebirth since purchasing the well-known hometown brand out of bankruptcy in 2014.
Allan Jones had popularised ‘Made in America’ much before Trump, “First order of business was always saving an American icon and the American jobs that went along with it by focusing locally and building outward. From there, we set out to revamp the design, engineering and manufacturing processes to elevate the look and feel of the product and create garments that could rival the finest Europe has to offer. And remain 100 per cent American Made; all of which we have done.”
The 137-year-old manufacturer of impeccably crafted, American Made blazers, sport coats, suits and dress pants continues to post strong annual sales growth with a key focus on building the business with leading independent menswear shops and select department store partners. Bringing in Hoffman as Chairman signifies the next phase in this growth and bonds Hardwick’s transition from institutional clothing manufacturer to maker of world class, stylish tailored garments both classic and contemporary.
