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Lenzing Group launches Tencel branded lyocell fibers


Austria’s largest viscose producer, Lenzing Group has launched matte TencelTM branded lyocell fibers to increase its sustainable offerings. The new fiber type was created especially to scatter light and completely eliminate shine in denim applications, making indigo-dyed denim fabrics more flexible.

Tricia Carey, Director-Global Business Development Denim and Americas, Lenzing AG’ states, as a fiber manufacturing leader, they work closely with clients and mill partners to achieve their product specifications. They heeded their partners’ demands for less gleaming denim fabrics. Lenzing is at the forefront of the battle for comprehensive sustainability by employing botanic raw materials and biodegradable cellulosic fibers.

The use of matte Tencel Lyocell fibers increases denim design possibilities while reducing the environmental impact of the resultant fabric and garment, integrating function and beauty. Lenzing is fully responsible for its production processes, which include the use of fibre biometric identification to provide physical identity for every TENCEL branded fibre. The new matte TENCEL Lyocell fibers are entirely traceable thanks to this innovation, ensuring both consumers and brands that the raw materials used are supplied sustainably. In the long run, informed decision-making by all parties will contribute to the denim industry’s overall sustainability.