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Lenzing tops Canopy’s Hot Button Ranking 2022 for third time


Lenzing tops Canopys Hot Button Ranking 2022 for third time

Austria-based Lenzing Group is spinning waves in the textile industry. Recently it emerged in top position in the Hot Button Ranking 2022 of Canadian non-profit organization, Canopy, which works collectively with some of the world’s largest fashion and beauty brands to bring forest-saving solutions from the margins to the mainstream. This global ranking standard of Canopy evaluates the world’s best environment-friendly cellulosic fibre manufacturers.

Focus on sustainability and responsible wood and pulp sourcing

It's a hat trick for Lenzing, as it confirms its leading role in areas of sustainability and responsible wood and pulp sourcing for the third time. The company manufactures environment-friendly high-quality wood-based viscose, modal and lyocell fibers and filament yarn, used in all segments of the textile industry such as clothing, home textiles and technical textiles, as well as the non-wovens industry.

Lenzing now proudly continues to wear its ‘green shirt’ labels again as, over the last five years, it has transformed more than half the viscose supply chain- known as green shirts -- at low risk of being sourced from endangered forests around the world. Ranking first in Canopy’s evaluation of the world’s 34 largest producers of cellulosic fibres relating to their sustainable wood and pulp sourcing as well as their focus on alternative raw materials is a huge achievement indeed for Lenzing.

Fully circular economy by utilizing waste

Lenzing has been focussing on creating a fully circular economy by utilizing waste in all aspects of its core business and developing circular solutions together with potential partners with the concept of a “We give waste a new life every day.” And to achieve this further, it is now cooperating with the Swedish pulp producer Södra and two global market leaders who are well-known for actively promoting the circular economy in the fashion industry are joining forces to better solve the global textile waste problem by making fibres from post-consumer textiles.

Lenzing is well-known in the textile industry for lyocell fibres made from 30 per cent recycled cotton waste. It plans for a greener future will put the textile and knitting industry into a spin. It plans to launch lyocell, modal and viscose staple fibres with up to 50 per cent recycled post-consumer content on a commercial scale by 2025 as well as develop a new circular business model by closing the loops for post-consumer waste. By then, it also plans to have secured more partnerships with 25 key supply chain companies which will further promote is a basic concept of climate protection and circular economy.

The Lenzing Group’s USP of high-quality biodegradable and composite fibres are used in many kinds of garments such as versatile denim and high-performance sports clothing and hygiene products and agricultural applications. Their business model offers solutions to help redirect the textile sector towards a closed-loop economy that is traceable and accountable from the beginning to the end. The company is focussing on accomplishing the targets of the Paris Climate Agreement and the “Green Deal” of the EU Commission to achieve an overall global aim of a zero-carbon future for the apparel industry.


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