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Liva collection at Intertextile Shanghai Apparel Fabrics

Aditya Birla Group’s Birla Cellulose, is participating in Intertextile Shanghai Apparel Fabrics, from October 13-15, 2015 in Shanghai. The company is showcasing its Liva A/W 2016/17 collection along with two other group companies and six value chain partners. The company has a wide range of specialty manmade cellulose fibres (MMCF) in their basket such as Birla Viscose, Birla Modal, Birla Excel and Birla Spunshades.

Liva has made a niche for itself in the Indian domestic fashion space and foresees huge potential in the knitwear segment. Aditya Birla Yarns is displaying yarn innovations with unique blends and special features mainly leveraging viscose and Modal. Liva A/W 2016/17 has inspired two lines—Canvas and Gallery.

Art and craftsmanship is the focus of the Canvas collection, which is inspired by the art movement. The range tried to find out the new expressions of art using eco-sensitive materials. Fabrics in the collection include Liva Spunshade Mélanges which offer eco-friendly spun dyed fibre, unfading colours and uniformity, and fabrics made from Liva Modal Amicor, which offers antibacterial properties with lasting hygiene and fresh feel. The garment is treated as a canvas in the Gallery collection adding intricate details to it.

www.adityabirla.com

 
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