A new collaboration between ethical luxury brand Maiyet and four Chinese designers aims to arouse interest in sustainability in fashion. To spread the word on socially responsible production, ethical brand Maiyet has teamed up with Hong Kong’s Denise Ho and Chinese designers Helen Lee, Ziggy Chen and Daniel Chen of Xu Zhi.
Karen Wood, Head of Development at Maiyet says it surprised her that sustainability is a relatively new topic in the marketplace beyond the US. Wood, feels it’s really about education in multiple markets although Hong Kong and China are at a tipping point as there is awareness about ethical and environment issues in fashion such as transparency and sourcing.
Launched in 2011, Maiyet hopes to promote sustainability, self-sufficiency and entrepreneurship in developing economies. Its commercially successful collections have straddled high fashion and social responsibility, while raising ethical issues in fashion production.
The brand has recently partnered local retailer Lane Crawford to create two capsule collections using the world’s only certified, ethical and environmentally sustainable cashmere yarn. The first features a series of limited editions by four Chinese designers - China-based Helen Lee, Ziggy Chen and Daniel Chen of Xu Zhi and Hong Kong stylist Denise Ho.
