The spring season of Mercedes-Benz Fashion Week Russia took place in the Museum of Moscow. Fashion shows were arranged in Russia’s capital and 6 other cities, including Milan. Italian brands Hand Picked, Collini, Daniela de Souza, Vuarnet and others introduced their new collections at the Milan-based Sari Spazio Showroom. Other venues were St. Petersburg, Nizhny Novgorod, Kazan, Sochi and Chelyabinsk. Designers from Argentina, Belgium, Chile, Cyprus, France, Germany, India, Israel, Mexico, Netherlands, Nigeria, Peru, Poland, South Korea, Spain, UK, USA, and Japan showcased their new collections as video presentations.
Right during this season, Mercedes-Benz Fashion Week Russia became the winner of Tagline Awards, a major competition in digital for the Eastern Europe, as the Best Art/Culture/Entertainment Campaign. The Jury awarded the 2020 fall season of MBFW Russia (having taken place in October 2020) with the golden award.
Mercedes-Benz Fashion Week Russia was live streamed at 100+ websites of the global media websites and social networks. Recorded streams are still available in VK, the largest social media in Russia and the CIS.
In this season, the key subject for Mercedes-Benz Fashion Week Russia was conscious consumption. In collaboration with Vtoroe Dykhanie Fund, Russian Fashion Council started a sustainable fashion project - every day, secondhand clothes were accepted in the Museum of Moscow to be used in creation of new collections. Russian brands RigRaiser and VINA sticking to upcycling methods are going to use some of the turned in garments to make their new collections for the new MBFW Russia season scheduled for October in Moscow. The Fund will save the unclaimed pieces for recycling.
The upcycling concept found support at the venues of MBFW Russia, too. In this season, MBFW Russia decided not to make new brand clothing for volunteers and organizers, totaling to 300+ people. Instead, Moscow-based VINA brand made customized uniform for the Fashion Week staff, using secondhand clothes for that.
The new season of #MBFWRussia welcomed 14 brands that follow certain sustainable guidelines - upcycling, recycling, and slow fashion. Emerging designers Mesew Butenko, Tkachuk, Icone, and Arina Georgieva in collaboration with Laska (Henkel company) presented their NOT NEW Collection of 20 exclusive looks, specially designed from the garments showcased during previous Mercedes-Benz Fashion Week Russia seasons. The underlying concept in this collaboration is #RethinkFashion that supports and promotes reasonable consumption.