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Nike tops popularity on Instagram, H&M second

With over 72 million followers, Nike has become the most popular fashion brand on Instagram. Swedish company H&M stands second in the list with over 21 million followers on Instagram.

Instagram is increasingly becoming an important marketing channel for retailers. The platform recently reached 700 million monthly active users, and its emphasis on visuals lends itself well to fashion brands. Instagram has been experimenting with shoppable posts recently, allowing brands to add product details and links to their photos.

This has made Nike the fifteenth most popular Instagram account in the world, beating celebrities like Khloe Kardashian and Miley Cyrus.

As the world’s most popular visual social network, a quality Instagram presence is a necessity for high street fashion brands. It’s essential to their success.

Nike is the world’s largest athletic apparel and gear maker. Nike’s gear is widely seen on courts and running trails, but the brand also has remained on-trend as part of the growing consumer interest in athleisure — a term that describes the growing acceptance of wearing athletic apparel and shoes just about anywhere.

Nike has reported better-than-expected quarterly revenue and profit, fueled by higher demand across markets such as Western Europe and Greater China and lower costs.

 

 
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