Pitti Immagine has announced a new partnership with the Japan Fashion Week Organization (JFW) to enhance promotional efforts for PittiUomo, aimed at strengthening its presence in the Japanese fashion scene. This collaboration focuses on increasing exposure for Italian menswear and lifestyle brands in Japan while showcasing Japanese fashion innovations globally.

Raffaello Napoleone, CEO of Pitti Immagine, emphasized the importance of Japan's fashion system to Italian fashion, noting its central role in the Pitti fairs. He highlighted the need for increased engagement, particularly in the face of recent global economic and political challenges. The partnership aims to promote coordinated actions targeting Japanese manufacturers, specialty stores, department stores, young designers, and emerging brands.

Hiroshi Komoda, Executive Director of JFW, expressed his enthusiasm about the partnership, reflecting on the successful collaborations between the two organizations over the years. Since 2012, PittiImmagine Uomo has introduced over 50 Japanese brands to the European market, including names like Versus Tokyo, sulvam, and BED jw FORD. Komoda believes the new partnership will foster greater collaboration, benefiting both Italian and Japanese fashion industries by increasing visibility among buyers, exhibitors, and media.

The collaboration kicks off with a Pitti press tour in Asia, marking the beginning of an exciting new chapter for both fashion ecosystems.