Chief co-ordinator of Pakistan Readymade Garments Manufacturers and Exporters Association (PRGMEA) Ijaz A Khokhar has requested the government to set up display centres in Dubai and Rotterdam to enhance export. Ijaz said foreign businessmen and professionals globally will be encouraged to conduct business through easier and trouble free visa processing as foreign investors are reluctant to visit Pakistan. He asked the government should give Pakistani visa to businessmen, on arrival, enabling them to stay in Pakistan while they are travelling to South Asia and the Middle East.
Following a negative travel advisory, foreign buyers are reluctant to visit Pakistan for business and marketing because of harassment of Immigration staff at airports amongst other issues. The government should focus attention on establishment of proposed display centre, he assessed and went on to state that there is a felt need for reversion of visa policy to help foreign buyers and investors by making the country trade and business friendly.
He said that to enter into high priced market segment a Product Development Centre and Packing Training Centre should be established with technical assistance from the EU and Turkey to help the business community align with the garment sector. Ijaz feels there is a need for an aggressive marketing plan for garment export to gain the maximum benefits of GSP Plus status. Unfortunately we don't have formulate any marketing plan so far and at this juncture we simply need to implement a marketing plan.
Ijaz said due to non-availability of latest fabric locally the garment sector currently have a limited product line for export as foreign buyers were demanding new garments on G3, G4 and technical fabric raw material which are not available and neither is it produced by Pakistani weavers. Currently over 30 per cent cash flow is blocked as in sales tax refund and custom rebates which is seriously affecting cash liquidity.