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Pure London appoints Promostyl as Trend Agency Partner


To be held from July 17-19, 2022 at Olympia London, UK’s leading trade fashion buying event Pure London has appointed international style agency Promostyl its Trend Agency Partner. Paris-based Promostyl has been advising global brands on fashion trends, brand strategy and collection development since 1966. At Pure London, Sebestian Renault, Artistic Director and Malaika Ewande, Assistant Creative Director will deliver three trend presentations on The Catwalk in partnership with Drapers.

The partnership will also include a trend podcast, digital style guides, and post-show trend reports. The presentations will delve on the trends and consumer behavior for Spring/Summer’23, Loungewear, and ethical and committed fashion:

Gloria Sandrucci, Event Director, Pure London says, “Promostyle’s expertise, its insights and trend predictions will be an invaluable resource for Pure London community and buyers.” Visitors to Pure London will also discover an exciting collection of British and international womenswear, jewellery, accessories and footwear from brands and designers including One Hundred Stars, etc.

Promostyl is an international style agency with headquarters in Paris and a network of offices in New York, Tokyo, Beijing, Shanghai and Guangzhou. Since 1966 the agency has been assisting companies at various levels: trend book fashion, market strategy, brand strategy, positioning, collection development, space collections, space creation, advertising & communication.


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