Big brands and retail giants are waking up to sustainability and need for green value chains supporting it with huge amount investments by introducing sustainable clothing lines within their collections and ethical manufacturing processes. Following this, the UK’s most-anticipated fashion trade show that claims to be the largest gathering of fashion buyers, Pure London has announced the launch of a new section within its show format to display sustainable collections. Called Pure Conscious, the new section will focus on sustainable brands by giving them a dedicated space at the event to be seen and heard.

Pure Conscious aims to impart education around the much debated topics and connect designers with prospective retailers and brands. This would entail creating a one-on-one business platform for new and emerging talent(s) as well, that otherwise go unnoticed at similar events.

The fashion event will also showcase a slew of content-based programs and seminars highlighting the circular loop economy, sustainable fashion and ethical processes. Fashion technology as a subject would also be explored as a key to empowering the entire supply chain to be more sustainable in its outlook.

Notably, Common Objective is the team’s latest online platform which was launched at the Ethical Fashion Forum. The platform is focused on carrying forward the 12-year legacy associated with the Ethical Fashion Forum which is described as the “LinkedIn for ethical and sustainable fashion.