The PVH Foundation, PVH Corp’s philanthropic fund dedicated to nonprofit donations and volunteer programs plans to support the annual emergency relief efforts of Americares, a health-focused relief and development organization. As a Sourcing Journal report says, the fund will ensure PVH readiness for emergencies, including pre-positioning relief supplies in disaster-prone countries. It will also help the organization maintain an international roster of on-call disaster response experts besides supporting their need assessments and deploying emergency response teams to disaster zones.
This initiative is a part of PVH’s Forward Fashion corporate responsibility strategy that besides eliminating wastes aims to form new collaborations to fight against effects of climate change on individuals around the world. Americares is involved in resolving over 30 natural disasters and humanitarian crises worldwide each year. The organization establishes long-term recovery projects and brings disaster preparedness programs to vulnerable communities. So far, it has provided more than $19 billion in aid to 164 countries.
It first partnered with the PVH Foundation earlier this year by providing bottled water, life-saving medicines, PPE and other essential relief items to families and local health centers affected by the severe winter weather in Texas.