Helped by the popularity of online and wholesale business, British fashion brand Superdry returned to growth in its fourth quarter. As per Business of Fashion, the brand’s revenues in the fourth quarter increased 0.8 per cent to £118.3 million, with a 26.6 per cent rise in online and a 13.5 per cent rise in wholesale offsetting a 51.5 percent drop in store sales.
Known for sweatshirts, hoodies and jackets, Superdry has been hammered by the pandemic. The brand registered a 21 per cent decline in sales last year due to COVID-19 disruptions. The company recorded an underlying pretax loss of £10.6 million ($14.4 million) in the six months to October 24, and it suffered a further blow when stores were forced to close during the Christmas period.
Superdry is a contemporary brand which focuses on high-quality products that fuse vintage Americana and Japanese-inspired graphics with a British style. The brand has a significant and growing presence around the world, operating through 768 Superdry branded locations in 65 countries. There are 245 own stores across the UK and mainland Europe, 497 franchised and licensed stores and 26 concessions. Superdry sells to over 100 countries worldwide, operating from 21 international websites.
