Versace will discontinue its long-established seconds line Versus Versace. This means the Italian label will focus on one contemporary range alone. In recent months, Versace examined several ways of streamlining its business model, to enable it to focus on its brand portfolio and ensure it remained innovative and relevant in everything it did.

Consolidation will allow the company to further develop the Versace Jeans collections and at the same time to preserve the DNA and design codes which made Versus so unique.

Fashion labels are increasingly streamlining their product range. The era of second and third lines seems to have come to an end. A similar approach has already been adopted by Giorgio Armani, who from spring/summer 2018 redesigned his corporate portfolio around three main labels: Giorgio Armani, Emporio Armani and A/X Armani Exchange.

Since 2009, accessible luxury label Versace Jeans has been produced by Swinger, the apparel company which owns the brand Genny and is also a licensee of Cavalli Class.

Versace was acquired last September by US group Michael Kors and is active in the luxury segment with ready-to-wear, accessories, jewelry, watches, eyewear, fragrance and home decoration lines. Versace products are distributed via 200 monobrand stores and over 1,500 multibrand retailers worldwide.