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American Eagle launches new limited edition jeans collection


American Eagle Outfitters, Inc has launched a limited American Eagle jeans collection using guidelines as a part of the Ellen MacArthur Foundation’s Jeans Redesign project, reports Fashion Network.

By using guidelines developed by the Foundation's Make Fashion Circular team alongside over 80 denim experts, the AE x Jeans Redesign collection adheres to the principles of a circular economy where clothes are made with limited impact, are recyclable and are long-lasting to be kept in use.

The collection will be made of 100-percent organic cotton with easy-to-remove hardware, making the jeans easily recyclable, and will be produced without the use of harmful chemicals and processes, among other sustainable aspects.

Since the launch of its sustainable efforts, American Eagle has decreased the amount of water used to make jeans by nearly 7 gallons per jean, compared with 2017; saved a total of 4.5 billion gallons of water since 2017, due to recycling and reduction efforts; and conserved an estimated 2.4 billion gallons of water in 2020 as a result of cotton sourcing practices, and more.