In the recent past, you have wished and been wished a happy new year. When was the last time someone wished you happy new product? In case you have to stretch your memory about your last new product launch, chances are your products are dated! Let’s take a sock manufacturer as an example. Say, they have been happy with their business as the local market they have been supplying to has been kind to them. Business is steady and profits are healthy. They are unlikely to innovate, presumably somewhat oblivious that they are indeed part of the booming worldwide socks market. As retailers and e-tailers look for fresh new products to woo their customers, this sock manufacturer is likely to take a back seat. On the global scene, the socks market is one of the fastest growing segments of the apparel industry with a compound annual growth rate of 8.5% at present. By 2023, the global socks market is estimated to be worth around the $11.6 billion mark. Specialty socks, athletic s... Read more
Pinakin Chaubal holds Master’s degrees in Management and Textile Engineering. He has been a long time assessor for NATA ISO 17025 laboratory accreditation and has contributed to the review and drafting of several Australian, Joint Australian / New Zealand and International Standards on textiles, clothing and footwear. Global brands like H&M, Zara and most others are getting settled in India at an unprecedented rate. In fact, it’s more a case of who hasn’t entered the zoo, rather than who has. Global selling platforms like amazon.com have been successfully wooing Indian suppliers. Historically price sensitive apparel products like inner ware are moving to brand sensitive categories in the minds of local consumers. Now where does all this leave your product? At the centre stage! In this competitive market, if your product does not take the centre-stage, it will lag, struggle for a while and may eventually suffer from severe competitive arrest. Brand ma... Read more
A coalition named "Shut Down SHEIN" is running a campaign to raise awareness of Shein's alleged human rights abuses and... Read more
“Great merchandising, like great value, never goes out of fashion. In a dynamic and increasingly digital apparel, fashion, and luxury... Read more
The government’s decision of setting up seven Mega Integrated Textile Region and Apparel parks across the country will boost India’s... Read more
Yohan Lawrence, Secretary General, Joint Apparel Association Forum (JAAF), Sri Lanka, is optimistic the country can increase its annual apparel... Read more
Finally India’s fashion retail can look ahead with more optimism as the sector is expected to see good double digit... Read more
Top apparel exporters have been hit badly by ongoing inflation and unstable prices across the globe.Retail outlets are finding it... Read more
Despite inflationary pressures, monthly apparel store sales in the US for February 2023 recorded a 13 per cent increase to... Read more
Global fashion industry, just like most other consumables industries have realised the ongoing inflation isn’t going to slow down any... Read more
Lingerie has come a long way since the time it was considered a female tool of seduction and titillation.The global... Read more
According to a report by the British Fashion Council's Institute of Positive Fashion, “Solving fashion’s product returns: How to keep... Read more