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Born Living Yoga targets revenues worth €25 million in 2024


A Spanish activewear and athleisure brand, Born Living Yoga plans to generate revenues worth €25 million in 2024. The company’s achieved revenues worth €18 million in 2023 as distribution strategies enhanced. The brand launched its first flagship store and initial in-store corners during the year. This year, the brand plans to drive growth through expansion in the international markets.

According to Alvaro Roca, Ariaane Puig, Co-founders, 2023 was a transformative year for the company as it adjusted its goals mid-year by reducing discounts and increasing wholesale activities, which raised our average e-commerce ticket by 11 per cent.

Venturing into retail, last year, the brand opened its first store in Barcelona’s L’Illa Diagonal, establishing corners in El Corte Inglés centers in Pozuelo de Alarcón (Madrid) and Málaga, and joining the WOW center on Madrid’s Serrano Street.

This year, Born Living Yoga aims to not only establish 10 to 12 physical points of sale but also open more standalone stores. Internationally, the brand plans launch its first proprietary retail space in Mexico this summer, in collaboration with El Palacio de Hierro.

The United Kingdom is another key market where Born Living Yoga will be featured in six John Lewis stores and on their e-commerce platform starting from the 2024 fall/winter season.

Founded in 2017, Born Living Yoga employs 40 people and has its headquarters and operations in Spain. Upcoming initiatives include launching a global version of its online store, currently available in Europe and Mexico.


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