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C.L.A.S.S. bringing values into fashion brands

Italy-based C.L.A.S.S, specializes in integrating a new generation of eco values into fashion and lifestyle brands. The circular economy has always been at the core of C.L.A.S.S’ existence. It works with its partner mills such as Ecotec by Marchi & Fildi, Bemberg, Roica by Asahi Kasei and Tintex Textiles, which use technological breakthroughs to offer fashion materials that provide significant reductions in water during the manufacturing process.

In touting significant reductions in water, energy usage and CO2 emissions, C.L.A.S.S message has always been one of consistency but with today’s customers becoming increasingly environmentally mindful, the timing has never been better to bring awareness to the ways that responsible sustainability can be incorporated into a fashion or lifestyle brand.

In the last 10 years sustainable practices have merged into the overall circularity movement and have moved from vocabulary to real practice. Circularity in fashion can positively impact the bottom line when executed strategically. Cost savings globally could reach as much as 700 billion dollars for companies that embrace circular business models. In 10 years C.L.A.S.S has gone from words to innovation to materials that are truly sustainable and now fit into the circular economy.