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Cotton USA to promote US cotton at Texworld, Paris

Cotton USA will promote US cotton and offer sourcing support to the fashion industry supply chain at its exhibit at Texworld to be held in Paris from September 12-15. It will provide visitors with comprehensive background information on responsibly-produced US cotton, global cotton market developments, the findings of current market and consumer studies and its ongoing licensing, marketing and sourcing programs.

Cotton USA is the global brand of US cotton. Spun, woven and worn by people who care around the world. It is the benchmark for purity, quality and responsibility. Supported by all seven segments of the US cotton industry, it touches lives by bringing out the best in nature. With offices in Washington, Memphis, London, Hong Kong, Seoul and Shanghai and dedicated representatives in numerous other countries, Cotton USA plays the lead role in educating and strengthening the market for US cotton and US cotton products around the world. The brand provides proactive support through its Sourcing Program with respect to procurement issues, which includes organized sourcing trips to important regions. Visitors also are invited to visit theexhibit to discover the marketing and licensing programmes of Cotton USA and learn about its collaboration with leading brands and retailers around the world.

At the Cotton USA exhibit, the textile trade also will be able to gather information on how the Cotton LEADS™ program, initiated by Australia and the United States, offers manufacturers, brands and retailers a reliable cotton supply chain solution and confidence that the raw material used from these countries is responsibly produced and identified.