Denim brands in India are planning to launch pants made from mixed fibers to contain the rising inputs costs due to a sudden surge in cotton prices. As per a Textile Value Chain report, cotton prices in India surged to historic highs in the last few months without any indication of slowdown. This is compelling brands to reduce the number of pants made from 100 per cent cotton and indigo color.
Rising cotton costs along with other unrefined components have surged raw material costs for denim brands by around 30 per cent. The prices of raw cotton have dramatically increased from Rs 35,000 for each candy of 356 kg in mid-2020 to over Rs 75,000 currently. This has led to a 10 per cent decline in cotton consumption by denim brands in India.