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Emerging Russian Brands take part in IFS London

Emerging Russian brands Artem Shumov, Naidal, Lumier Garson, ZA_ZA, Saint-Tokyo and Turbo Yulia will take part in the International Fashion Showcase (IFS) in London. IFS is an exhibition established by the British Fashion Council aimed at supporting young designers from all over the world. The show is on from February 17 to 21, 2017. The annual IFS project is one of the key platforms of London Fashion Week which reflects the symbiosis of fashion trends and contemporary art.

The event will be held at the Somerset House, the largest exhibition complex in London. The venue is an ancient 16th century building which recently has become one of central London’s prominent exhibition and festival platforms where London Fashion Week is held annually. Held from 1984, the London Fashion Week is among the five most prominent fashion weeks of the world being one of the largest platforms of fashion industry where over 150 designers present their new collections.

For the main theme of IFS exhibition will be local/global. In accordance with this theme every country is invited to study the influence of local traditions on fashion trends and examine how emerging designers can transform their local culture into a global language. To present the subject Local/Global the Russian designers have turned to stylistics of folk artistic crafts, imaging going back to the Russian historic background and traditions with the view to identify the Russian fashion in the global arena.

The Russian Fashion Council and Mercedes Benz Fashion Week Russia are long standing partners of the British Fashion Council. Russians taking part in the international IFS project will open a new page in the history of this partnership. The International Fashion Showcase (IFS) is held in London during London Fashion Week since 2012. Till now, over 450 designers from 57 countries of the world have taken part in it.

The project enables fashion designers from all over the world to show their works to the international audience, including buyers, journalists and other experts of the fashion industry. A panel of industry experts headed by Sara Mower (fashion critic, contributing editor to US Vogue and advocate for young designers at the British Fashion Council) will assess talents and perspectives of participants. Russia is going to take part in this international project for the first time.